What is PageRank all about?

Google PageRankYou may hear me talk a lot about PageRank and how it is important to know your site’s PageRank. If you don’t sure what it is and why it’s important, then read on! I’ll do my best to explain it and hopefully help you understand why I put such an emphasis on it when doing link building.

Google first introduced its PageRank system way back in 1998 as a way to analyze websites based on their link relationships. Essentially, Google looks at all the incoming links to your site and makes a judgement call on the importance of your site. Below is a breakdown of some way Google makes it’s decision. It’s not as simple as you might think!

The (unofficial) Rules of Google PageRank

The first rule of Google’s PageRank system is the more links, or recommendations you have coming into your site, the better. If I link to your site, I am saying it’s a good site and I’m recommending it. So you want to have a lot of websites link to your site. But it’s not just about how many links you have pointing at your site, but the quality of those links as well.

The second rule is that links with higher PageRank will improve your rankings more than low PageRank sites. The reasons for this are obvious. Higher PageRank sites are trusted more by Google and if they will link to your site than it will reflect well on your website. You could get 20 lower ranked websites to link to you, but their value may be equal to only 2 higher PageRank sites.

The third rule is that the greater the amount of links on a site that links to you, low or high PageRank, the less value the link passes on to you. Too many links on the page will dilute the PageRank benefit coming from the site. The thinking is that no matter how high your website’s PageRank, if you freely hand out links to other sites Google places less value on those outbound links. Getting a link on a high PageRank site with a low amount of outbound links is really great!

The fourth rule is that you won’t see the full PageRank benefit from a link to your site for a while. Links come and go and as they age and stick around they become more valuable in the eyes of Google. So, building good relationships with websites that you are placing links on is good so they will leave the links there long term.

These are a few of the known “rules” of PageRank. While not actual rules they are great guidelines to stick by and will help in your SEO ventures. You still need to take other steps and using your website’s PageRank is a great way to determine whether you are being successful or spinning your wheels.

We offer a great report that will help you find great websites to pursue link backs on. We’ll let you know the sites PageRank and number of links as well. Click Here for more details.

Directory Links & Listings

Store Directory ListingsGetting listed on directories and listing websites is one of the easier forms of web advertising. They usually are not terribly expensive and in some cases, offer more information about your website and business than just a link.

Major Directories

The major directories are DMOZ and the Yahoo Directory. Getting listed on these two is not easy or cheap. Yahoo charges $299 and DMOZ is not the most responsive. If you have the budget than it’s good to get listed on the Yahoo Directory. Just don’t expect a huge amount of traffic, but look at it as a great link for getting PageRank for SEO results.

Minor Directories

There are a number of directories that are not as big as DMOZ or Yahoo Directory, but are still great to get listed on. They are usually less expensive and easier to get on. The added links will help with your ranking and supply you with some traffic.

One thing to make sure you do is check the page that your listing will appear on in Google to make sure it is listed. A lot of times not all the pages on smaller directories are listed. You can check this by entering; info:URL in the search engine. If it shows up then it is listed and a great link opportunity.

Vertical Directories

While vertical directories don’t have the clout and PageRank that the large and minor directories have, they are still one of the better types of directories as you can usually find some that are in your niche. This is beneficial because the link they supply is from a website with a similar topic as yours, and the search engines like to see links like this.

A great example of a vertical directory is our health food store directory www.WhereToShopNaturally.com. We’ve designed the site to be optimized with content that is related to the natural products industry, and your listing will include a ton of information about your store.

The other major advantage to a vertical directory is the fact that the traffic coming from the site is more targeted and will results in a higher conversion rate and new customers.

Not only do we provide a great directory for your store to get listed on, but we can also research additional directory links that you can list your site on.

 

An Example of Local Traffic Increase

Back in March 2009 I worked with a store that wanted to increase their website and in-store traffic. The following are some of the results we had after I employed a few search engine optimization techniques.

Here is an overview of their website traffic before they started working with me.

  • Unique Visitors Per Day – 15
  • Listed on Google Local – No
  • Listed on Local Search Service (superpages.com, yellowpages.com) – No

Basically, this store was not showing up on the search engines AT ALL when someone typed, “health food store, and his city and state” (they would type his city and state). This was costing him a lot of potential customers.

In less than 2 weeks I had his website ranked #1 on Google when typing in the above search. The store is also showing up on the local search services as well.

Here are some results (based on past two weeks traffic)

  • 37 visitors from Superpages.com. (not previously listed)
  • 31 visitors from search engines with “Health Food Store, City, ST” as search.

That’s 68 potential customers in just two weeks that have searched for his store locally and found it!!

With the average lifetime value of a customer in the Naural Products industry being $8000, he would need just one of those people to come in his store to pay off the cost of Web Genius for many years to come!

If you would like a demo on the Web Genius program, feel free to give me a call to set one up at 864-990-2993. Or you can email me via my contact us page.