What is PageRank all about?

Google PageRankYou may hear me talk a lot about PageRank and how it is important to know your site’s PageRank. If you don’t sure what it is and why it’s important, then read on! I’ll do my best to explain it and hopefully help you understand why I put such an emphasis on it when doing link building.

Google first introduced its PageRank system way back in 1998 as a way to analyze websites based on their link relationships. Essentially, Google looks at all the incoming links to your site and makes a judgement call on the importance of your site. Below is a breakdown of some way Google makes it’s decision. It’s not as simple as you might think!

The (unofficial) Rules of Google PageRank

The first rule of Google’s PageRank system is the more links, or recommendations you have coming into your site, the better. If I link to your site, I am saying it’s a good site and I’m recommending it. So you want to have a lot of websites link to your site. But it’s not just about how many links you have pointing at your site, but the quality of those links as well.

The second rule is that links with higher PageRank will improve your rankings more than low PageRank sites. The reasons for this are obvious. Higher PageRank sites are trusted more by Google and if they will link to your site than it will reflect well on your website. You could get 20 lower ranked websites to link to you, but their value may be equal to only 2 higher PageRank sites.

The third rule is that the greater the amount of links on a site that links to you, low or high PageRank, the less value the link passes on to you. Too many links on the page will dilute the PageRank benefit coming from the site. The thinking is that no matter how high your website’s PageRank, if you freely hand out links to other sites Google places less value on those outbound links. Getting a link on a high PageRank site with a low amount of outbound links is really great!

The fourth rule is that you won’t see the full PageRank benefit from a link to your site for a while. Links come and go and as they age and stick around they become more valuable in the eyes of Google. So, building good relationships with websites that you are placing links on is good so they will leave the links there long term.

These are a few of the known “rules” of PageRank. While not actual rules they are great guidelines to stick by and will help in your SEO ventures. You still need to take other steps and using your website’s PageRank is a great way to determine whether you are being successful or spinning your wheels.

We offer a great report that will help you find great websites to pursue link backs on. We’ll let you know the sites PageRank and number of links as well. Click Here for more details.

What is Article Marketing?

Article Marketing

What is Article Marketing

There are a lot of ways to do marketing online and one way that is not as popular in our industry yet is article marketing. However, it can yield huge results in terms of traffic for your website and store if done right.

Just what is article marketing? It’s a strategy in which you build links inside articles that are relevant to your website’s content and message. You can write the articles yourself and put them on your website, which a lot of health food stores are doing now. But you can also add them to other website, article directories and blogs.

In some industries you can hire someone to write articles for you, but with your expertise and knowledge it’s often better to write them yourself as they then reflect your philosophies and match the message you are spreading on your website and in your store. If you do write the articles that you will use in your article marketing, you could always have someone rewrite the articles for you.

Rewriting articles consists of dissecting the article and rewriting it in a way that delivers the same message but with completely different wording. The content should be at least 20% different, but preferably more in the 50% range. This will ensure that Google and the other search engines won’t think you are creating duplicate content. The first 50 words are the most important.

Once you have rewritten your article a few times you can begin spreading it around the internet and building your links. Here at Web Naturally we utilize our own website and blog network for adding article, various article listing websites, and web 2.0 websites that are great for adding articles.

We then build the appropriate amount of links into the content. Meaning, your links are not added in a sidebar or after the article. We work them into the article itself. I am sure you have noticed various links in this article. If I have an article or service related to something in this article I’ll link to that page to increase the visibility of that page and to tell the search engines that it is about the keywords I am linking from.

The search engines love these types of links and they are a great way to build high quality links to your site.

Article marketing is great because you area educating potential customers while building high quality back links to your website. This will increase your PageRank and will lead to higher search engine rankings, more traffic to your site and store, and more sales!