What is PageRank all about?

Google PageRankYou may hear me talk a lot about PageRank and how it is important to know your site’s PageRank. If you don’t sure what it is and why it’s important, then read on! I’ll do my best to explain it and hopefully help you understand why I put such an emphasis on it when doing link building.

Google first introduced its PageRank system way back in 1998 as a way to analyze websites based on their link relationships. Essentially, Google looks at all the incoming links to your site and makes a judgement call on the importance of your site. Below is a breakdown of some way Google makes it’s decision. It’s not as simple as you might think!

The (unofficial) Rules of Google PageRank

The first rule of Google’s PageRank system is the more links, or recommendations you have coming into your site, the better. If I link to your site, I am saying it’s a good site and I’m recommending it. So you want to have a lot of websites link to your site. But it’s not just about how many links you have pointing at your site, but the quality of those links as well.

The second rule is that links with higher PageRank will improve your rankings more than low PageRank sites. The reasons for this are obvious. Higher PageRank sites are trusted more by Google and if they will link to your site than it will reflect well on your website. You could get 20 lower ranked websites to link to you, but their value may be equal to only 2 higher PageRank sites.

The third rule is that the greater the amount of links on a site that links to you, low or high PageRank, the less value the link passes on to you. Too many links on the page will dilute the PageRank benefit coming from the site. The thinking is that no matter how high your website’s PageRank, if you freely hand out links to other sites Google places less value on those outbound links. Getting a link on a high PageRank site with a low amount of outbound links is really great!

The fourth rule is that you won’t see the full PageRank benefit from a link to your site for a while. Links come and go and as they age and stick around they become more valuable in the eyes of Google. So, building good relationships with websites that you are placing links on is good so they will leave the links there long term.

These are a few of the known “rules” of PageRank. While not actual rules they are great guidelines to stick by and will help in your SEO ventures. You still need to take other steps and using your website’s PageRank is a great way to determine whether you are being successful or spinning your wheels.

We offer a great report that will help you find great websites to pursue link backs on. We’ll let you know the sites PageRank and number of links as well. Click Here for more details.

Directory Links & Listings

Store Directory ListingsGetting listed on directories and listing websites is one of the easier forms of web advertising. They usually are not terribly expensive and in some cases, offer more information about your website and business than just a link.

Major Directories

The major directories are DMOZ and the Yahoo Directory. Getting listed on these two is not easy or cheap. Yahoo charges $299 and DMOZ is not the most responsive. If you have the budget than it’s good to get listed on the Yahoo Directory. Just don’t expect a huge amount of traffic, but look at it as a great link for getting PageRank for SEO results.

Minor Directories

There are a number of directories that are not as big as DMOZ or Yahoo Directory, but are still great to get listed on. They are usually less expensive and easier to get on. The added links will help with your ranking and supply you with some traffic.

One thing to make sure you do is check the page that your listing will appear on in Google to make sure it is listed. A lot of times not all the pages on smaller directories are listed. You can check this by entering; info:URL in the search engine. If it shows up then it is listed and a great link opportunity.

Vertical Directories

While vertical directories don’t have the clout and PageRank that the large and minor directories have, they are still one of the better types of directories as you can usually find some that are in your niche. This is beneficial because the link they supply is from a website with a similar topic as yours, and the search engines like to see links like this.

A great example of a vertical directory is our health food store directory www.WhereToShopNaturally.com. We’ve designed the site to be optimized with content that is related to the natural products industry, and your listing will include a ton of information about your store.

The other major advantage to a vertical directory is the fact that the traffic coming from the site is more targeted and will results in a higher conversion rate and new customers.

Not only do we provide a great directory for your store to get listed on, but we can also research additional directory links that you can list your site on.

 

What is Duplicate Content

What is Duplicate Content

What is Duplicate Content

You have probably heard me mention duplicate content before and perhaps you have wondered what it is. Well, here is a brief explanation of what it is and why it is bad for your website and marketing strategy.

Duplicate content is content on your website that is similar or identical to other content on the internet. If you have duplicate content on your website it can hurt you in the rankings with Google and the other major search engines.

When you are doing link building, it’s best to reword your articles so they are 20-50% different and focus on the first 50 words. Make them as different as possible. This can be rather time consuming, so hiring someone to rewrite articles and part of your article marketing strategy is a good idea.

Here at Web Naturally, we offer great packages in which we’ll rewrite your articles for you, and submit them to websites with in-content links that will send you great link juice!

What is Article Marketing?

Article Marketing

What is Article Marketing

There are a lot of ways to do marketing online and one way that is not as popular in our industry yet is article marketing. However, it can yield huge results in terms of traffic for your website and store if done right.

Just what is article marketing? It’s a strategy in which you build links inside articles that are relevant to your website’s content and message. You can write the articles yourself and put them on your website, which a lot of health food stores are doing now. But you can also add them to other website, article directories and blogs.

In some industries you can hire someone to write articles for you, but with your expertise and knowledge it’s often better to write them yourself as they then reflect your philosophies and match the message you are spreading on your website and in your store. If you do write the articles that you will use in your article marketing, you could always have someone rewrite the articles for you.

Rewriting articles consists of dissecting the article and rewriting it in a way that delivers the same message but with completely different wording. The content should be at least 20% different, but preferably more in the 50% range. This will ensure that Google and the other search engines won’t think you are creating duplicate content. The first 50 words are the most important.

Once you have rewritten your article a few times you can begin spreading it around the internet and building your links. Here at Web Naturally we utilize our own website and blog network for adding article, various article listing websites, and web 2.0 websites that are great for adding articles.

We then build the appropriate amount of links into the content. Meaning, your links are not added in a sidebar or after the article. We work them into the article itself. I am sure you have noticed various links in this article. If I have an article or service related to something in this article I’ll link to that page to increase the visibility of that page and to tell the search engines that it is about the keywords I am linking from.

The search engines love these types of links and they are a great way to build high quality links to your site.

Article marketing is great because you area educating potential customers while building high quality back links to your website. This will increase your PageRank and will lead to higher search engine rankings, more traffic to your site and store, and more sales!

An Example of Local Traffic Increase

Back in March 2009 I worked with a store that wanted to increase their website and in-store traffic. The following are some of the results we had after I employed a few search engine optimization techniques.

Here is an overview of their website traffic before they started working with me.

  • Unique Visitors Per Day – 15
  • Listed on Google Local – No
  • Listed on Local Search Service (superpages.com, yellowpages.com) – No

Basically, this store was not showing up on the search engines AT ALL when someone typed, “health food store, and his city and state” (they would type his city and state). This was costing him a lot of potential customers.

In less than 2 weeks I had his website ranked #1 on Google when typing in the above search. The store is also showing up on the local search services as well.

Here are some results (based on past two weeks traffic)

  • 37 visitors from Superpages.com. (not previously listed)
  • 31 visitors from search engines with “Health Food Store, City, ST” as search.

That’s 68 potential customers in just two weeks that have searched for his store locally and found it!!

With the average lifetime value of a customer in the Naural Products industry being $8000, he would need just one of those people to come in his store to pay off the cost of Web Genius for many years to come!

If you would like a demo on the Web Genius program, feel free to give me a call to set one up at 864-990-2993. Or you can email me via my contact us page.

Still Not Online?

I know it is 2011, but I still talk to retailers that do not have a website. It’s hard to imagine doing business in today’s tough economy without having some sort of valuable online presence. Yet, there are stores that still do not have any sort of web presence.

Are you still not taking advantage of your store’s BIGGEST sales tool, a website??? Here are a few compelling reasons to have an online presence.

 

Effective Sales

A website is the single most effective tool for creating sales for your store. In addition to expanding your in-store traffic through people finding you online, if you have the proper content on your website, you can also sell your customer on a product without the customer even entering your store!

Level The Playing Field

It is a great way to level the playing field with the many giant chains that exists in the natural products industry. It doesn’t matter how small your store is, you can be listed next to those big chains on Google/Bing/Yahoo and have the same opportunity to gain a prospective buyer’s business. (The quality of your website will have an effect on whether you actually gain their business, more about that another time)

Build Trust

Offering your customers an email newsletter is a great way to build trust in your brand. Your customers are already looking to you for advice on what products to buy, but you can’t be with them 24/7! By sending out a monthly newsletter with valuable health information and content that your customer will share with their friends and family, you will increase the trust your customers have in you and increase your sales.

Expand Your Reach

One of the best ways to reach new customers is through search engines. However, if you don’t have a website, search engines won’t know you exist! If you are listed properly on Google, people can not only find you on the desktop and laptops, but also on their mobile devices. When my daughter started cheerleading classes in an area of town we were not familiar with, I pulled out my phone and search for a coffee shop to hang out in while she was at her class. It’s that easy, and people WILL search for your business. The question is, will they find you, or your competition?

Test Your Message

You can use your website to test coupons, specials and your overall message. You can monitor your websites traffic and see what content your customers frequent the most. If, for example, they like the recipes section, perhaps you can hold a monthly cooking class, or drop a recipe in your customer’s bag as they are checking out. If they spend a lot of time researching health information, perhaps install an in-store kiosk that will allow you to be nearby to recommend products to your customers.

These are just a few of the great benefits you will receive when you have a website. If you still haven’t taken the leap, give me a call and I would be happy to discuss a strategy with you.